Why Do You Need to Advertise on Google?

Google is the largest search engine on the internet - just by advertising on Google you place yourself in the huge stream of online visitors and consumers. oneFuzz can prescribe the right Google AdWords campaign and budget for your business to get the maximum results, traffic and value for money.

Some key things to remember about Google AdWords:

A conversion occurs when someone clicks on your AdWords advert and then does something useful like sign up to a newsletter, buy something from you or contact you. Anything that gets them engaged with your business.

Any money spent on traffic that doesn't convert is wasted - obviously.

Any money not spent on traffic that would convert is a lost opportunity. So you need to ask whether you should be spending more as well as asking whether you should be spending less. This is where most advertisers go wrong because what you never get in extra sales you can't measure and you can't see.

Make sure you spend enough though because if your ads are invisible at the time hot sales prospects are searching for what you sell because you are not spending enough with AdWords, they'll go to one of your competitors.

If you are making a good profit on your Google advertising and have the cash flow and the production capacity, you should simply spend more.

Breaking even with AdWords? Then you are probably much more profitable than you think if you ever get repeat business from your customers.

Another error businesses make with AdWords is to focus on Return on Investment. AdWords ROI is the wrong Key Performance Indicator for a business. To understand this more, read this article on AdWords ROI.

Getting Google AdWords Right

*The biggest mistake businesses make with AdWords is nothing to do with AdWords at all. It is that they don't design their websites to convert visitors into paying customers. I know why this happens so often - it's because the four skills sets you need to build a converting website are rarely found in one web design business. You actually need

- technical skills - to write HTML and use useful things like JavaScript that can do fancy stuff on your site
- design skills - to make your site look respectable. But beware of using too much Flash animation and so on that makes the designer look clever at the expense of your wallet and your sales
- internet marketing skills - to make best use of effective online marketing techniques
- copywriting skills - to get people on your site to take an action that is of value to you such as picking up the phone etc.

Converting Leads from Google AdWords

Conversion - what internet marketing is all about - is a problem that AdWords consultants meet all the time: you drive top quality targeted traffic to a client's website and it just bounces off. Websites that don't convert don't work with AdWords. Or with any other source of traffic.

It is the equivalent of running a highly effective series of ads in a newspaper to get people to visit a new shop that is dirty, only partly stocked, badly lit, run by unfriendly staff, in a depressing part of town and often closed!